Marketing performance
Know exactly which marketing books jobs
See which ads, listings, and campaigns actually book jobs, and put your budget where it pays.
The problem
Most dealers can tell you what they spend on marketing, but not what it returns. Calls come in with no source, lead providers take credit for jobs they did not drive, and budget decisions get made on gut feel. Meanwhile the channels that actually book jobs are underfunded because nobody can prove they work.
The WindowEdge answer
WindowEdge optimizes marketing investments by closing the attribution loop. Call Tracking assigns static numbers and dynamic number pools to your ads, listings, and campaigns, so every inbound call is automatically tagged to the source that drove it.
Web forms, chats, and website touchpoints carry their attribution too, and all of it lands on the contact record in Accounts & Contacts. Because the same platform runs your pipeline from first call to installed job, attribution does not stop at the lead: you see which channels produce booked appointments, signed contracts, and revenue, not just phone rings.
That is the report that lets you cut the spend that only generates activity and double down on the spend that generates jobs.
How WindowEdge delivers it
Call Tracking & Attribution
Static numbers and dynamic pools tag every call to the ad, listing, or campaign that drove it, automatically.
Accounts & Contacts
Attribution and website touchpoints live on the contact record and follow the deal to booked, signed, and installed.
What you get
- Every inbound call automatically tagged to its source, campaign, and channel
- Attribution follows the lead through to appointment, contract, and revenue
- Source and channel reporting across calls, forms, chats, and website visits
- Replaces standalone call tracking tools, with the data already in your CRM
Questions dealers ask
How is this different from a call tracking tool like CallRail?
Standalone call trackers tell you which ad made the phone ring, then stop. WindowEdge tracks the call and then follows that same contact through qualification, appointment, quote, and close on one platform, so you measure channels by jobs and revenue, not by call volume.
Does attribution work for third-party lead providers?
Yes. Leads from providers and marketplaces are tagged to their source just like your own channels, so you can compare their true cost per booked job against your other spend and negotiate or cut accordingly.
What do I actually see in reporting?
Lead volume, booked appointments, and outcomes by source, channel, and campaign, tied to the real contact records behind the numbers. It is the view you need to move budget with confidence instead of gut feel.
See marketing performance on your own numbers
A 20-minute demo, no slides, no pressure. Bring your real call volume and we will show you exactly how this works for your business.